May 07, 2009

Smoothie Therapy


We don't have Jack-in-the-Box restaurants in our area, so I had not seen this ad until I saw it online. If you want to watch it click on the "commercials " tab at their web site and it's the first one. The company is using the stereotype of a menopausal woman to promote their new smoothie. It appears some people find it insulting to women.


I don't know about you but I'll jump at any chance to laugh at myself right now! It's a very short and to the point commercial and there is nothing subtle about their intent. The wardrobe worn by the woman has a distinct retro feel and I'm not sure if that was intentional or not. Personally, I think the "Jack" character is scarier than the menopausal woman. I only wish I looked that good in the garden!

No comments:

Related Posts with Thumbnails